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Certificate
Multimedia Advertising
Prerequisites (8 semester hours):
• ART 102 Introduction to 2-D Art and Design
• MKT 301 Intro. to Marketing
• COM 350 Persuasive Communication & Attitude Change is recommended as foundation for COM courses in this certificate program.
Required (16 semester hours):
Choose one from each group:
Graphic Design:
• ART 244 Introduction to Macintosh
Advertising Principles:
• COM 360 Principles of Advertising
• MKT 441 Advertising & Promotion Management*
Advertising Applications:
• COM 450 Media Programming and Research*
• COM 455 Communication Campaigns
• COM 460 Advertising Copywriting and Layout Design*
Market Analysis:
• MKT 420 Buyer Behavior*
• MKT 431 Marketing Research*
* Prerequisite required. Check with appropriate department.
Electives (? semester hours)
Elective courses are strongly recommended:
• ART 244 Introduction to Macintosh
• ART 344 Advanced Raster-Image Development
• ART 345 Advanced Vector-Image Development
• ART 444 Advanced Typography and Design
• ART 445 Introduction to Digital Media
• COM 204 Single Source Video/Audio Production
• COM 352 Multi-Source Video Production
• COM 357 Principles of Public Relations
• COM 358 Media Law, Economics and Ethics
• COM 370 Communication Technology and Social Change
• MKT 305 Marketing Management
• MKT 461 Global Marketing
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Contact:
TBA
Office Phone:
216.687.TBA
Email:
TBA@csuohio.edu
Main Art Office Phone:
216.687.2040
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