Academic Web Manager
Major 
MARKETING
Marketing is a visible cultural phenomenon and an indispensable business activity for profit and nonprofit organizations worldwide. The Marketing program teaches students how to generate revenue for a firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting and distributing goods and services. Because of its critical role in the success of a business, marketing represents a promising career path to top management positions.
Specialization:
Students in the Marketing program can specialize in one of five areas within the field of marketing by concentrating their electives in their area of interest:
- Marketing Communications
- Consumer Marketing
- Business-to-Business Marketing
- International Marketing
- Marketing Research
CAREER OPPORTUNITIES
Modern marketing offers exciting and rewarding careers in business, government and the nonprofit sector. Marketing is a large field employing about 30 percent of the U.S. workforce. This demanding field offers an opportunity for both financial and personal rewards. Undergraduate students specializing in marketing can find a wide variety of entry-level positions in marketing, including:
Advertising - Presentation and promotion of ideas, goods and services.
Brand Management - Develop and manage a comprehensive strategy for a product line.
Fundraising - Establishing and maintaining a strong economic base for the raising of capital.
International Marketing - Managing cultural and socio-political variables present when developing and dealing with foreign markets.
Logistics and Distribution - Streamlining the process of packaging and distributing a set of goods or services.
Market Research - Design, collection, analysis and reporting of data relevant to a marketing situation.
New Product Development - Development of original products and modifications through research.
Product Management - Develop and manage a complete marketing strategy for a specific product.
Professional Sales - Prospecting clients, communications, information distribution and client service.
Promotions - Blending efforts of advertising, personal selling, sales promotions and public relations toward a single strategic goal.
Public Relations - Corporate image management, media relations and publicity techniques.
Purchasing and Procurement - Product specification, supplier selection and negotiation.
Retailing and Wholesaling - Sales of goods and services to both final consumers and resellers.
Sales Management - Recruiting, training, compensating, evaluating and supervising the sales force.
Services Marketing - Managing the unique properties and challenges of intangible goods.
PROGRAM
Marketing majors must take a minimum of 24 credit hours beyond the College Core Requirements. This major includes three core marketing courses and a minimum of three marketing electives beyond the College of Business core requirements. Marketing majors should consult a faculty advisor in selecting marketing electives that can assist in choosing a specialization area.
Required Major Core Courses
(12 credit hours)
MKT 420 - Buyer Behavior
MKT 431 - Marketing Research
MKT 464 - Marketing Strategy
Major Electives
(12 credit hours)
Majors need to select three marketing courses from the following list:
MKT 321 - International Business
MKT 411 - Retail Management
MKT 440 - Field Experience Abroad
MKT 441 - Advertising & Promotion Management
MKT 450 - Professional Selling and Sales Management
MKT 452 - Business-to-Business Marketing
MKT 454 - Internet Marketing
MKT 456 - Data Mining Applications in Marketing
MKT 460 – Field Study Abroad
MKT 461 - Global Marketing
MKT 490 - Marketing Internship
MKT 493 - Current Topics
MKT 496 - Independent Study
RECOMMENDED SEQUENCE FOR MARKETING MAJOR
Bachelor of Business Administration (BBA) students are required to complete 128 hours of course work that includes University, College and Major requirements. Adhering to the recommended sequence outlined below provides a balanced workload and ensures that students will have the proper prerequisites and knowledge for maximum benefit of these courses.
| First Semester Second Semester Third Semester Fourth Semester Fifth Semester Sixth Semester Seventh Semester Eighth Semester |
Credits Credits Credits Credits Credits Credits Credits Credits |
* The Analytical Geometry and Calculus sequence (MTH 181-182) may be substituted for the Math Concepts sequence (MTH 151-156).
** Before choosing electives, students should consult an advisor.
(W) Counts as a writing course for University graduation requirements. A minimum of three writing courses is required.
Please note: You must receive a minimum grade of “C” in any marketing course in order to apply it toward the major. If you receive a grade below “C” in a Marketing Core course, you must repeat the course. If you receive a grade below “C” in a Marketing/Business elective course, you must repeat the course or substitute a different elective.
For more information, contact:
Department of Marketing
Cleveland State University
2121 Euclid Avenue, BU 460
Cleveland, OH 44115-2214
Phone: 216.687.4771
www.csuohio.edu/cba/mkt/mkt.html
For official requirements for a degree in this major, see the Undergraduate Catalog for the academic year in which you were admitted to the University.